When I downloaded your document all I could see was 3 blank pages. To make it easy to follow without columns, I will write my explanation under each quote.
- “Williams offers four “design principles”-contrast, repetition, alignment, and proximity- for visual arrangement.”
I picked out this quote because Wysocki refers to Williams “The Non-Designer’s Design Book” to describe how her eyes travel through Peek layout. Williams principles are important in this part of the article. William’s principles allow for the creation of a clear visual hierarchy of elements in this layout.
- “At best, Williams’ principles allow us to talk about this body (as I did above) as yet another-as only another-formal aspect of this layout.”
The more essential goal that visual arrangement will make easy one’s access to what is most important in the layout. By teaching William’s principles it can encourage people to forget that there is someones body in that layout.
- “..., I don’t think any of us will judge the Peek ad as being about a woman alone with her own thoughts.”
The woman’s butt is at the center of the layout, and she has on tall boots. We are meant to see this layout aligned with men of power. Judgements will be given because we have knowledge about the articulations among women, sex, nudity, advertising, facial expressions, coffeetable books, and black thigh-high boots.
- “If we want to change how we see women, then, or if we want to change how we see any group of people who are treated unfairly by our visual practices, it is therefore not enough to push for magazine covers and advertisements and catalogues and TV commercials that show (for example) women with fleshy and round and imperfect and aged flesh.”
We need to try different and new formal relations in our layouts. We also need to see beauty as a kind of communication. Wysocki also states that if we see beauty as a quality we build, then we can potentially see beauty.
- “...:what Foss describes - what Shklovsky describes- is a process by which we can change relations we build with each other through the communications we make for each other.”
If we think of beauty, we can develop not only strategies for teaching about it but also how we might go about making changes in the formal approaches to lives and detatched bodies. Wysocki believes that Shklovsky’s arguments go beyond “images”.
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